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dc.contributor.authorVan Rossem, Annick
dc.contributor.authorBuelens, Marc
dc.date.accessioned2017-12-02T14:24:51Z
dc.date.available2017-12-02T14:24:51Z
dc.date.issued2007
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2740
dc.language.isoen
dc.subjectBranding
dc.titleAbout embarrassement of riches, branding of mania and theory in the late 1990s
vlerick.conferencedate03/08/2007-08/08/2007
vlerick.conferencelocationPhiladelphia, United States
vlerick.conferencenameAcademy of Management 2007 Annual Meeting
vlerick.knowledgedomainPeople Management & Leadership
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentP&O
dc.identifier.vperid35841
dc.identifier.vperid62035
dc.identifier.vpubid3057


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