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dc.contributor.authorDawar, Niraj
dc.date.accessioned2017-12-02T14:31:57Z
dc.date.available2017-12-02T14:31:57Z
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2766
dc.language.isoen
dc.titleWhat are brands good for?
dc.identifier.journalMIT Sloan Management Review
dc.source.volume36
dc.source.issue1
dc.source.beginpage31
dc.source.endpage37
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110169
dc.identifier.vpubid3108


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