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dc.contributor.authorDawar, Niraj
dc.contributor.authorChattopadhyay, Amitava
dc.date.accessioned2017-12-02T14:31:57Z
dc.date.available2017-12-02T14:31:57Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2769
dc.language.isoen
dc.titleRethinking marketing programs for emerging markets
dc.identifier.journalLong Range Planning
dc.source.volume35
dc.source.issue5
dc.source.beginpage457
dc.source.endpage474
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140449
dc.identifier.vperid110169
dc.identifier.vpubid3111


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