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dc.contributor.authorVandenbosch, Mark
dc.contributor.authorDawar, Niraj
dc.date.accessioned2017-12-02T14:31:57Z
dc.date.available2017-12-02T14:31:57Z
dc.date.issued2002
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2770
dc.language.isoen
dc.titleBeyond better products: finding, building and capturing value in customer interactions
dc.identifier.journalMIT Sloan Management Review
dc.source.volume43
dc.source.issue4
dc.source.beginpage35
dc.source.endpage42
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110169
dc.identifier.vperid141288
dc.identifier.vpubid3112


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