Show simple item record

dc.contributor.authorDawar, Niraj
dc.contributor.authorVandenbosch, Mark
dc.date.accessioned2017-12-02T14:31:58Z
dc.date.available2017-12-02T14:31:58Z
dc.date.issued2004
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2774
dc.language.isoen
dc.publisherJohn Wiley & Sons Ltd
dc.subjectCustomer
dc.titleHow, not what: building a customer interface for sustainable competitive advantage
dc.title.alternativeNext Generation Business Strategy
dc.source.beginpage492
dc.source.endpage506
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110169
dc.identifier.vperid141288
dc.identifier.vpubid3116


This item appears in the following Collection(s)

Show simple item record