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dc.contributor.authorVandecasteele, Bert*
dc.contributor.authorGeuens, Maggie*
dc.contributor.authorVandecasteele, Bert
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:32:22Z
dc.date.available2017-12-02T14:32:22Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/20.500.12127/2982
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleRevising the myth of gay consumer innovativeness
dc.identifier.journalJournal of Business Research
dc.source.volume62
dc.source.issue1
dc.source.beginpage134
dc.source.endpage144
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid51213
dc.identifier.vperid141280
dc.identifier.vpubid3414


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