• Marketing Communications

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri (Financial Times, 2001)
      Marketing Communications is not only one of most visible and widely discussed instruments of the marketing mix, with an overwhelming impact on both society and business, it is also one of the most fascinating. The textbook offers a comprehensive overview of the cornerstones, techniques and applications of marketing communications in a European context. Chapter coverage includes all elements of the communications mix, including advertising, public relations, sponsership, sales promotion, direct marketing, poin-of-purchase communications, exhibitions, personal selling and the internet. Full attention is given to the role of these elements within the marketing communications plan ensuring that students know which tools to employ what point. In addition Marketing communications is extremely user-friendly, including a wealth of examples, mini-cases, chapter summaries, review questions and suggested further reading.
    • Marketing communications - 2nd edition

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri (Pearson Education, 2004)
    • Marketing Communications - 3rd edition

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri (2007)
    • Marketing Communications - 4th edition

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri (Pearson Education, 2010)
    • Marketing Communications. Teacher's manual

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri; Van Winkel, K. (Financial Times, 2001)
    • Marketingcommunicatie

      De Pelsmacker, Patrick; Geuens, Maggie; Van den Bergh, Joeri (2005)
    • Using internet marketing tactics to support FMCG brands: an overview of lessons learned

      De Wulf, Kristof; Van den Bergh, Joeri; Vergult, Christophe; De Boeck, F. (2005)