• N.V. Sucrefin, Gevallenstudie

      Ooghe, Hubert; Donck, Frank (1990)
    • Nabeschouwingen

      Debackere, Koenraad; Oosterlinck, André (2002)
    • Negotiation Ethics

      Jordaan, Barney (2014)
    • Networks shaping open innovation

      Vanhaverbeke, Wim (2006)
    • New perspectives on mobile service development

      Edelmann, Jan; Koivuniemi, Jouni; Hacklin, Fredrik; Stevens, Richard (2006)
      The future development of mobile applications and services has to take into account the user needs more carefully than before. The investments in mobile telephony, which are made from the point of view of technology, disregard the fact that users are not interested in technologies; they are interested in possibilities to fulfil their needs. The main problem for the ICT industry in mobility concerns its business that is mainly based on the technology-oriented view, inadequate understanding of users’ needs, and the uninteroperable and isolated application and service perspective. The main aim of this article is to explain the existing problems in the development of mobile applications and services explicitly, and illustrate them by examples on a route to our vision of taking better into account the user needs based on their roles and tasks. We conjecture that a comprehensive view of user role specific needs would beget a new arena in mobile business — the Integrated Mobile Applications and Services industry. The other aspect is that the user needs are only one part of the triple play of business, users, and technology. Intense co-operation between the players in the industry is required to jointly create standards and platforms that enable Integrated Mobile Applications and Services. Technological development requires platforms which enable the bundling of services and applications as easily as Lego bricks can be attached on different platforms.
    • Nieuwe vormen van ondernemen

      Crijns, Hans; Manigart, Sophie (2001)
    • Not all the money is the same

      Manigart, Sophie (2001)
    • Nuclear Iran

      Wehrey, Frederick; Lal, Rollie; Molander, Roger (2006)
    • Occupational stress

      Buelens, Marc; Debussche, Fannie (2005)
    • Off-line URL-advertising pays off

      Geuens, Maggie; Ghesquiere, H.; Goessaert, Geert (2002)
    • The offer you can't refuse - Wat als klanten meer willen dan een uitstekende service?

      Van Belleghem, Steven (2020)
      Maatschappelijke dimensie van klantenrelaties concreet gemaakt Wat als klanten meer verwachten dan alleen een goed product, uitstekende service en perfect werkende digitale interfaces? En wat als nieuwe technologieën zoals 5G, artificiële intelligentie, quantum computing en robotica mogelijkheden bieden die verder gaan dan alleen gebruiksgemak creëren? Digitaal gebruiksgemak is het nieuwe minimum. Het is een commodity. De klant vindt het ondertussen de meest normale zaak van de wereld om met één druk op de knop toegang te hebben tot een reeks diensten en producten. De komende jaren zullen bedrijven een actieve rol moeten spelen in de 'life journey' van klanten: dromen mee helpen uitkomen en problemen in het dagelijks leven wegnemen. Daarnaast kijken klanten meer naar bedrijven dan naar overheden om maatschappelijke problemen zoals klimaat, gezondheidszorg en mobiliteit aan te pakken. Als je bedrijf erin slaagt een goed werkende digitale dienstverlening aan te bieden, een levenspartner van klanten te worden en mee een oplossing te zijn voor maatschappelijke uitdagingen, dan bouw je 'an offer you can't refuse'.
    • The offer you can't refuse - What if customers ask for more than an excellent service?

      Van Belleghem, Steven (2020)
      What if customers expect more than just a good product, excellent service and perfectly performing digital interfaces? And what if new technologies like 5G, artificial intelligence, quantum computing and robotics offer possibilities that go beyond mere ease of use? Digital ease of use is the new minimum. It has become a commodity. The customer now regards it as the most normal thing in the world to have access to limitless products and services with just a single click of a mouse. In the years ahead, companies will need to play an active role in the 'life journey' of customers: helping to make their dreams come true and removing problems from their daily lives. In addition, customers are looking increasingly to companies instead of governments to tackle societal challenges like climate change, health care and mobility. If your company succeeds in providing outstanding digital service, becomes a partner in the life of your customers and provides solutions for major societal issues, you will develop 'an offer you can't refuse'.