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dc.contributor.authorDebruyne, Marion
dc.contributor.authorMoenaert, Rudy
dc.contributor.authorGriffin, A.
dc.contributor.authorHart, S.
dc.contributor.authorHultink, E.J.
dc.contributor.authorRobben, Hans
dc.date.accessioned2017-12-02T14:09:52Z
dc.date.available2017-12-02T14:09:52Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/20.500.12127/307
dc.language.isoen
dc.subjectCompetitors
dc.titleThe impact of new product launch strategies on the likelihood of competitive reaction : Empirical findings in industrial markets
vlerick.conferencelocationCambridge, United Kingdom
vlerick.conferencenamePDMA Conference
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35860
dc.identifier.vperid140693
dc.identifier.vperid140712
dc.identifier.vperid140759
dc.identifier.vperid32096
dc.identifier.vperid80326
dc.identifier.vpubid294


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