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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.date.accessioned2017-12-02T14:09:52Z
dc.date.available2017-12-02T14:09:52Z
dc.date.issued1999
dc.identifier.urihttp://hdl.handle.net/20.500.12127/308
dc.language.isoen
dc.subjectMarketing Communication
dc.titleThe advertising effectiveness of different levels of intensity of humour and warmth and the moderating role of top of mind awareness and degree of product use
dc.identifier.journalJournal of Marketing Communications
dc.source.volume5
dc.source.issue3
dc.source.beginpage113
dc.source.endpage129
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid295


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