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dc.contributor.authorWirtz, B.W.
dc.contributor.authorZeugner - Roth, Katharina
dc.contributor.editorWirtz,Bernd W.
dc.contributor.editorGöttgens, Olaf
dc.date.accessioned2017-12-02T14:32:41Z
dc.date.available2017-12-02T14:32:41Z
dc.date.issued2004
dc.identifier.isbn9783322870308
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3161
dc.language.isode
dc.publisherSpringer Gabler
dc.subjectMarkenbewertung
dc.titleAnsätze der Markenbewertung
dc.title.alternativeIntegriertes Marken- und Kundenwertmanagement
dc.source.beginpage267
dc.source.endpage296
vlerick.knowledgedomainMarketing & Sales
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid141379
dc.identifier.vperid121401
dc.identifier.vpubid3623


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