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dc.contributor.authorDiamantopoulos, Adamantios
dc.contributor.authorZeugner - Roth, Katharina
dc.date.accessioned2017-12-02T14:32:41Z
dc.date.available2017-12-02T14:32:41Z
dc.date.issued2009
dc.identifier.isbn9781405161787
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3166
dc.language.isoen
dc.publisherJohn Wiley & Sons Ltd
dc.subjectMarket Strategy & Innovation
dc.subjectInnovation
dc.subjectMarket Strategy
dc.titleCountry-of-Origin as Brand Element
dc.title.alternativeWiley International Encyclopedia of Marketing
dc.source.beginpage18
dc.source.endpage22
vlerick.knowledgedomainInnovation Management
vlerick.knowledgedomainStrategy
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140582
dc.identifier.vperid121401
dc.identifier.vpubid3628


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