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dc.contributor.authorBaldauf, A.
dc.contributor.authorDiamantopoulos, Adamantios
dc.contributor.authorCravens, K.S.
dc.contributor.authorZeugner - Roth, Katharina
dc.date.accessioned2017-12-02T14:32:42Z
dc.date.available2017-12-02T14:32:42Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3178
dc.language.isoen
dc.subjectBranding
dc.titleThe impact of product-country image and marketing efforts on retailer-perceived brand equity: an empirical analysis
dc.identifier.journalJournal of Retailing
dc.source.volume85
dc.source.issue4
dc.source.beginpage437
dc.source.endpage452
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140351
dc.identifier.vperid140477
dc.identifier.vperid140582
dc.identifier.vperid121401
dc.identifier.vpubid3641


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