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dc.contributor.authorGoedertier, Frank
dc.date.accessioned2017-12-02T14:32:45Z
dc.date.available2017-12-02T14:32:45Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3206
dc.language.isoen
dc.subjectBranding
dc.titleBrand typicality and the adoption of new products
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typedissertationDissertation - Collection of articles
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vpubid3671


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