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dc.contributor.authorGoedertier, Frank
dc.date.accessioned2017-12-02T14:32:48Z
dc.date.available2017-12-02T14:32:48Z
dc.date.issued2009
dc.identifier.isbn9789078858324
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3231
dc.language.isoen
dc.publisherFlanders DC
dc.subjectBranding
dc.titlePrototypically branded innovations. Effect of the typicality of a brand on consumer adoption and perceived newness of branded new products
dc.source.numberofpages54
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vpubid3696


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