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    Stamypor

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    Author
    Van Wely, Marijke
    Leuverink, Inge
    Van Hoven, Femke
    Vanhaverbeke, Wim
    Publication Year
    2005
    Publication Number of pages
    12
    
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    Abstract
    The New Business Development unit is part of DSM, a Dutch globally operated chemical company. The unit looks for promising new ideas to develop into start-up businesses. Stamypor is a new project that the New Business Development unit is working on and the team leader of the project must decide if it should be developed into a start-up company. Students will apply their knowledge about new product development, new product evaluation, the stage-gate process, customer value, business models and corporate venturing.
    URI
    http://hdl.handle.net/20.500.12127/3430
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