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dc.contributor.authorMuylle, Steve
dc.contributor.authorDebruyne, Marion
dc.date.accessioned2017-12-02T14:33:14Z
dc.date.available2017-12-02T14:33:14Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3488
dc.description.abstractIn 2004, Barco is a leading player in the market for events projection for large and extra large venues. Barco's Events Business Unit is the biggest business unit of the Barco Media and Entertainment Division. Chris Colpaert, Director Product Management is returning from Infocomm, the most important tradeshow for audio visual professionals in the world, and needs to decide which product line decisions to take in response to the competitive developments in the market. As he prepares for a meeting with the Business Unit and Division directors, he is considering four options. The four options represent different innovation strategies.
dc.language.isoen
dc.subjectE-business
dc.titleBarco: Leading the Events Market
dc.identifier.tcc510-021-1
vlerick.casepublishertcc
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typecaseCase
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35860
dc.identifier.vperid51471
dc.identifier.vpubid3978


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