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dc.contributor.authorZeugner - Roth, Katharina
dc.contributor.authorDiamantopoulos, Adamantios
dc.date.accessioned2017-12-02T14:33:24Z
dc.date.available2017-12-02T14:33:24Z
dc.date.issued2009
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3589
dc.description.abstractThis research note addresses the challenge of how to optimally measure acquiescence response style (ARS) and extreme response style (ERS). This is of crucial importance in assessing results from studies that have tried to identify antecedents of response styles (such as age, education level, national culture). Using survey data from the Netherlands, a comparison is made between the traditional method and a more recently proposed method of measuring ARS and ERS (i.e., the convergent validity across both methods is assessed). The traditional method is based on an ad hoc set of related items. The alternative method uses a set of randomly sampled items to optimize heterogeneity and representativeness of the items. It is found that the traditional method may lead to response style measures that are suboptimal for estimating levels of ARS and ERS as well as relations of ARS and ERS with other variables (like hypothesized antecedents). Recommendations on how to measure response styles are provided.
dc.language.isoen
dc.titleAdvancing the Country Image Construct
dc.identifier.journalJournal of Business Research
dc.source.volume62
dc.source.issue7
dc.source.beginpage726
dc.source.endpage740
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typearticleArticle in academic journal
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140582
dc.identifier.vperid121401
dc.identifier.vpubid4100


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