Marketing of the life sciences: A new framework and research agenda for a nascent field
Publication type
FT ranked journal articlePublication Year
2009Journal
Journal of MarketingPublication Volume
73Publication Issue
JulyPublication Begin page
4Publication End page
30
Metadata
Show full item recordKeyword
Life Sciences, Marketing Theory, Research Agenda, Pharmaceutical, Biotechnology, Medical Device, Marketing, SalesKnowledge Domain/Industry
Operations & Supply Chain ManagementSpecial Industries : Healthcare Management