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dc.contributor.authorLam, Son
dc.contributor.authorAhearne, Michael
dc.contributor.authorHu, Ye
dc.contributor.authorSchillewaert, Niels
dc.date.accessioned2017-12-02T14:33:27Z
dc.date.available2017-12-02T14:33:27Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3632
dc.language.isoen
dc.titleResistance to brand switching when a radically new brand is introduced: a social identity theory perspective
dc.identifier.journalJournal of Marketing
dc.source.volume74
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleFT ranked journal article  
vlerick.vlerickdepartmentMKT
dc.identifier.vperid62931
dc.identifier.vperid140754
dc.identifier.vperid140843
dc.identifier.vperid35898
dc.identifier.vpubid4144


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