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dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorFaseur, Tine
dc.date.accessioned2017-12-02T14:41:31Z
dc.date.available2017-12-02T14:41:31Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3741
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleEmotional advertising: Revisiting the role of product category
dc.identifier.journalJournal of Business Research
dc.source.volume64
dc.source.issue4
dc.source.beginpage418
dc.source.endpage426
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid110634
dc.identifier.vperid51213
dc.identifier.vpubid4266


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