Show simple item record

dc.contributor.authorZeugner - Roth, Katharina
dc.contributor.authorWeijters, Bert
dc.contributor.authorBaldauf, A.
dc.date.accessioned2017-12-02T14:41:36Z
dc.date.available2017-12-02T14:41:36Z
dc.date.issued2010
dc.identifier.isbn9788792569011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3802
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleThe relative impact of self congruity and perceived value on brand attitude and intention: a study in a low involvement informational product category
vlerick.conferencedate01/06/2010-04/06/2010
vlerick.conferencelocationCopenhagen, Denmark
vlerick.conferencename39th European Marketing Academy (EMAC)
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140351
dc.identifier.vperid43906
dc.identifier.vperid121401
dc.identifier.vpubid4339


This item appears in the following Collection(s)

Show simple item record