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    Who said that looks do not matter? The effects of rating scales on response styles.

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    Publication type
    Conference Proceeding
    Author
    Cabooter, Elke
    Weijters, Bert
    Geuens, Maggie
    Vermeir, Iris
    Publication Year
    2010
    
    Metadata
    Show full item record
    Keyword
    Response Styles, Polarity, Anchors, Semantic differential, Likert Scale
    Knowledge Domain/Industry
    Marketing & Sales
    URI
    http://hdl.handle.net/20.500.12127/3831
    Collections
    Conference Presentations

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