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dc.contributor.authorGoedertier, Frank*
dc.contributor.authorDawar, Niraj*
dc.contributor.authorWeijters, Bert*
dc.date.accessioned2017-12-02T14:41:42Z
dc.date.available2017-12-02T14:41:42Z
dc.date.issued2010
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3865
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleDo prototypical brands facilitate or impede the introduction of novel extensions?
vlerick.conferencedate06/04/2011-09/04/2011
vlerick.conferencelocationOxford, United Kingdom
vlerick.conferencename7th Global Brand Conference
vlerick.conferenceorganiserSaid Business School
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110169
dc.identifier.vperid50332
dc.identifier.vperid43906
dc.identifier.vpubid4403


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