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dc.contributor.authorDe Ruyck, Tom
dc.contributor.authorvan Kesteren, Martijn
dc.contributor.authorLudwig, Stephan
dc.contributor.authorSchillewaert, Niels
dc.date.accessioned2017-12-02T14:41:43Z
dc.date.available2017-12-02T14:41:43Z
dc.date.issued2010
dc.identifier.isbn9283102487
dc.identifier.urihttp://hdl.handle.net/20.500.12127/3878
dc.language.isoen
dc.subjectConsumer Behaviour
dc.titleHow fans became future shapers of ice-cream brand Ben & Jerry's
vlerick.conferencedate17/11/2010-18/11/2010
vlerick.conferencelocationBarcelona, Spain
vlerick.conferencenameEsomar Qualitative Research Conference
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid113431
dc.identifier.vperid140882
dc.identifier.vperid35898
dc.identifier.vperid141256
dc.identifier.vpubid4416


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