• Login
    View Item 
    •   Vlerick Repository Home
    • Research Output
    • Cases
    • View Item
    •   Vlerick Repository Home
    • Research Output
    • Cases
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Vlerick RepositoryCommunities & CollectionsPublication DateAuthorsTitlesSubjectsKnowledge Domain/IndustryThis CollectionPublication DateAuthorsTitlesSubjectsKnowledge Domain/Industry

    My Account

    LoginRegister

    Contact & Info

    ContactVlerick Journal ListOpen AccessVlerick Business School

    Statistics

    Display statistics

    KPMG Teaching Case: Part A: Attract the brightest, Recruitment at KPMG

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Author
    Deprez, Jana
    Buyens, Dirk
    Publication Year
    2012
    Publication Number of pages
    12
    
    Metadata
    Show full item record
    Abstract
    This is part of a case series. As part of his new job as the HR director at KPMG Belgium, Martin Blanc is asked to attract a large, stable number of people during the next couple of years. In the second part of this case, we revisit KPMG after a decade. Currently absenteeism is too high. Furthermore, KPMG loses their employees in the first two years, so just after they've been fully trained and start being profitable. The goal is clear: decrease employee turnover and increase the average tenure with three years. Different factors need to be taken into account in this case. First, the demography of KPMG has changed drastically over the last couple of years. Not less than 67% of the current workforce is part of the Y generation, while the job content and structure is still adjusted to the previously dominant X generation. Misunderstandings between the two generations lead to quite some conflicts. Second, young graduates find it difficult to get a realistic job preview of their career at KPMG. Especially on the job level, as there are quite some differences between different functions (in job content and employee turnover). Further initiatives should be taken to clarify this. The goals of this case is to come up with actions that reach retention goals. In order to successfully do this, students should analyse exit interview and starter questionnaires, reflect on generations management and realistic job previews. However, the attraction to the sector has diminished slightly over the last couple of years. Furthermore, competition for talents has become fiercer as other players in the market (eg banks) also focus on the same young graduates. In order to successfully attract more people, Martin decides to look into the current recruitment strategy. It seems that the sector has been very unstable, with a large number of mergers and acquisitions. The four resulting firms, also known as the ‘Big Four', have a fairly identical clientele, focus and brand. For KPMG it is clear what they want to communicate to applicants, however, their message does not appear to be very distinct from that of their competitors. The goals of this case is to construct a clear and distinct employer brand for KPMG Belgium which allows them to attract the right people in the market. Furthermore, students should reflect on how to communicate this employer brand: using which channels, what timing, etc.
    Knowledge Domain/Industry
    Human Resource Management
    URI
    http://hdl.handle.net/20.500.12127/3930
    Collections
    Cases

    entitlement

     
    DSpace software (copyright © 2002 - 2022)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.