• Alliander: Power to the people (A)

      Debruyne, Marion; Meeus, Leonardo; Hadush, Samson Yemane (2017)
      This is part of a case series. The aim of this three part teaching case is to stimulate discussion on how companies can adopt new business models to survive sector-wide transitions by taking the perspective of energy network companies which often operate under a highly regulated environment.
    • Alliander: Power to the people (B)

      Debruyne, Marion; Meeus, Leonardo; Hadush, Samson Yemane (2017)
      This is part of a case series. The aim of this three part teaching case is to stimulate discussion on how companies can adopt new business models to survive sector-wide transitions by taking the perspective of energy network companies which often operate under a highly regulated environment.
    • Alliander: Power to the people (C)

      Debruyne, Marion; Meeus, Leonardo; Hadush, Samson Yemane (2017)
      This is part of a case series. The aim of this three part teaching case is to stimulate discussion on how companies can adopt new business models to survive sector-wide transitions by taking the perspective of energy network companies which often operate under a highly regulated environment.
    • Barco: Leading the Events Market

      Muylle, Steve; Debruyne, Marion (2009)
      In 2004, Barco is a leading player in the market for events projection for large and extra large venues. Barco's Events Business Unit is the biggest business unit of the Barco Media and Entertainment Division. Chris Colpaert, Director Product Management is returning from Infocomm, the most important tradeshow for audio visual professionals in the world, and needs to decide which product line decisions to take in response to the competitive developments in the market. As he prepares for a meeting with the Business Unit and Division directors, he is considering four options. The four options represent different innovation strategies.
    • Fortis Yacht Services (A)

      Debruyne, Marion; Verweire, Kurt (2007)
      This is the first of a two-case series (308-038-1 and 308-039-1). The cases serve to illustrate innovation within large established companies. It can be used to discuss (business model) innovation in service industries. It is best used within executive programmes in the financial services industry, or in a session on innovation or venturing, or when the topic of business model innovation has been discussed. Fortis Yacht Services is also a nice example of a Blue Ocean Strategy. The (A) case presents a proposal for a new venture within Fortis, a leading Benelux financial services provider. The setting of the case is a presentation by Pascal De Wert for the Fortis Innovation Board. Pascal De Wert is a Branch Manager for Fortis. He spends his leisure time in the yachting world and this has given him the idea for Fortis Yacht Services. Offering financing and insurance services for leisure yachts, Fortis Yachting Services would be the hub for customers considering the option of purchasing a yacht. The Fortis Innovation Board needs to decide whether the approval will be given to go ahead with Fortis Yacht Services. The (B) case ends with how to develop Fortis Yacht Services further. Should it be kept separate and grow further as part of Fortis Venturing? Or should it be brought back to the traditional business lines, and hence fly away from under mother's wings?
    • Fortis Yacht Services (B): Flying away from under mother's wings?

      Debruyne, Marion; Verweire, Kurt (2007)
      This is the second of a two-case series (308-038-1 and 308-039-1). The cases serve to illustrate innovation within large established companies. It can be used to discuss (business model) innovation in service industries. It is best used within executive programmes in the financial services industry, or in a session on innovation or venturing, or when the topic of business model innovation has been discussed. Fortis Yacht Services is also a nice example of a Blue Ocean Strategy. The (A) case presents a proposal for a new venture within Fortis, a leading Benelux financial services provider. The setting of the case is a presentation by Pascal De Wert for the Fortis Innovation Board. Pascal De Wert is a Branch Manager for Fortis. He spends his leisure time in the yachting world and this has given him the idea for Fortis Yacht Services. Offering financing and insurance services for leisure yachts, Fortis Yachting Services would be the hub for customers considering the option of purchasing a yacht. The Fortis Innovation Board needs to decide whether the approval will be given to go ahead with Fortis Yacht Services.The (B) case ends with how to develop Fortis Yacht Services further. Should it be kept separate and grow further as part of Fortis Venturing? Or should it be brought back to the traditional business lines, and hence fly away from under mother's wings?
    • Innovation for sustainable, profitable growth at Barry Callebaut

      Muylle, Steve; Baert, Caroline; Debruyne, Marion (2013)
    • Ready to take the plunge? Introducing Agfa HealthCare's healthcare IT solutions in Spain

      Debruyne, Marion; Baert, Caroline (2011)
      This case reveals the complexity of making a viable market entry with a complex healthcare IT product and illustrates how a technology-driven company aims at making a strategic transition. In 2005, Agfa HealthCare is an established player in the market for medical imaging, that strives to become a leading healthcare IT player. To break through market inertia and increase market share, the company ventures into the development of state-of-the-art IT solutions. Looking for its next growth opportunity, Agfa HealthCare's attention is drawn towards the Spanish healthcare market where it faces four options for a possible market entry with IT solutions: (1) enter the Spanish market alone, (2) acquire a Spanish player, (3) partner up with a company in the Spanish market or (4) dismiss the move altogether and direct its efforts towards other markets or products. It is up to the strategic decision maker to analyse the pros and cons related to each strategy based on available information concerning the industry, customers, competition, possible partners, acquisition candidates and product characteristics. Therefore, this case is particularly suitable for students of both degree programs and executives interested in market strategy, strategic decision making, competition and product management.
    • Strategic innovation in the logistic real estate development business: Eurinpro

      Debruyne, Marion; Schoovaerts, Marie; Boute, Robert (2007)
      Eurinpro is a pan-European provider of tailor-made logistic real estate solutions. The case describes Eurinpro's history towards its current business model that deviates from established industry practice. The case highlights the different aspects of the business model and the unique structure and capabilities that Eurinpro has established to make it successful. The focus of the case is on the customer value model that Eurinpro developed. The question posed in the case is whether Eurinpro can sustain this model to keep up growth in the future.
    • Sustaining Customer Centricity at Châteauform

      Verweire, Kurt; Debruyne, Marion; Leleux, Benoît; Schmidheiny, Stephan (2014)