Browsing Cases by Author "Leuverink, Inge"
StamyporVan Wely, Marijke; Leuverink, Inge; Van Hoven, Femke; Vanhaverbeke, Wim (2005)The New Business Development unit is part of DSM, a Dutch globally operated chemical company. The unit looks for promising new ideas to develop into start-up businesses. Stamypor is a new project that the New Business Development unit is working on and the team leader of the project must decide if it should be developed into a start-up company. Students will apply their knowledge about new product development, new product evaluation, the stage-gate process, customer value, business models and corporate venturing.