Muylle, Steve; Van Doorselaere, Ignace (Vlerick Business School, 2003)
Interbrew, the world second largest brewer headquartered in Belgium, needs to assess whether entering the German market through the acquisition of Beck's is in line with its well-established, successful strategic positioning paradigm. Given the record high acquisition price, Interbrew needs strong argumentation whether the deal would make strategic sense.
Muylle, Steve; Croon, Eric (Vlerick Business School, 2003)
Eric Croon, head of e-commerce at the Baudoin Group, must make decisions about how to adapt his business to the threats and opportunities posed by the Internet. A central issue is how this leading distributor of mechanical maintenance, repair, and operating (MRO) supplies in Belgium, Luxembourg and the Netherlands should deal with: (1) the Internet's disintermediation threat, (2) large customers upcoming demand for electronic procurement system integration, and (3) the participation of its largest competitor in a digital marketplace initiative for MRO supplies.
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