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dc.contributor.authorMuylle, Steve
dc.contributor.authorDawar, Niraj
dc.contributor.authorRangarajan, Deva
dc.date.accessioned2017-12-02T14:42:13Z
dc.date.available2017-12-02T14:42:13Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4136
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleB2B Brand Architecture
dc.identifier.journalCalifornia Management Review
dc.source.volume54
dc.source.issue2 (Winter)
dc.source.beginpage58
dc.source.endpage71
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleFT ranked journal article  
vlerick.vlerickdepartmentMKT
dc.identifier.vperid110169
dc.identifier.vperid51471
dc.identifier.vperid70957
dc.identifier.vpubid4772


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