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    The secrets to managing business analytics projects

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    Publication type
    FT ranked journal article  
    Author
    Viaene, Stijn
    Van den Bunder, Annabel
    Publication Year
    2011
    Journal
    MIT Sloan Management Review
    Publication Volume
    53
    Publication Issue
    1
    Publication Begin page
    65
    Publication End page
    69
    
    Metadata
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    Abstract
    Managers have used business analytics to inform their decision making for years. Numerous studies have pointed to its growing importance, not only in analyzing past performance but also in identifying opportunities to improve future performance.1 As business environments become more complex and competitive, managers need to be able to detect or, even better, predict trends and respond to them early.2 Companies are giving business analytics increasingly high priority in hopes of gaining an edge on their competitors. Few companies would yet qualify as being what management innovation and strategy expert Thomas H. Davenport has dubbed “analytic competitors,” but more and more businesses are moving in that direction
    Keyword
    Business Analytics
    Knowledge Domain/Industry
    Digital Transformation
    URI
    http://hdl.handle.net/20.500.12127/4138
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