Engaging in turbulent times: direction setting for business and IT alignment.
Publication type
Journal articlePublication Year
2011Journal
International Journal of IT/Business Alignment and GovernancePublication Volume
2Publication Issue
1Publication Begin page
1Publication End page
15
Metadata
Show full item recordAbstract
In 2008, the global financial and economic crisis (GFEC) took many businesses around the world by surprise. After a period of steady growth, companies found themselves suddenly confronted with high levels of uncertainty about the evolution of major economic and social forces. This paper investigates the hypothesis that, during these turbulent times, a number of companies took the opportunity to re-invigorate their business-IT engagement practices. The study was based on 28 interviews with CIOs and CFOs (conducted in 2009) for whom the GFEC has provided a context in which the CIO and the IT department could prove their worth as true business partners beyond mere short-term cost-cutting. In this article, the authors also present a theme-based compilation of key insights that describe the opportunities these executives saw for a more effective engagement between business and IT.Keyword
IT AlignmentKnowledge Domain/Industry
Digital Transformationae974a485f413a2113503eed53cd6c53
10.4018/jitbag.2011010101