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dc.contributor.authorManigart, Sophie
dc.contributor.authorVanacker, Tom
dc.contributor.authorWitmeur, Olivier
dc.date.accessioned2017-12-02T14:42:25Z
dc.date.available2017-12-02T14:42:25Z
dc.date.issued2011
dc.identifier.isbn9789078858744
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4239
dc.description.abstractExisting consumer innovativeness scales ignore the multitude of motivation sources of buying innovations. The objective of this paper is to incorporate recent motivation research into a multi-dimensional innovativeness scale to better account for the consumer-product relation. An exploratory and confirmatory study (with 780 respondents in total) indicates that four types of motivations underlie consumer innovativeness: functional, hedonic, social and cognitive. The proposed 28-item Motivated Consumer Innovativeness scale proves to be reliable, valid and goes beyond existing innovativeness scales.
dc.language.isoen
dc.subjectAccounting & Finance
dc.titleGroeikapitaal en buy-outs gids in België
dc.source.numberofpages52
vlerick.knowledgedomainAccounting & Finance
vlerick.supervisor
vlerick.vlerickdepartmentA&F
dc.identifier.vperid35884
dc.identifier.vperid86497
dc.identifier.vperid91006
dc.identifier.vpubid4902


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