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dc.contributor.authorVoeten, Jaap
dc.contributor.authorde Groot, Gerard
dc.contributor.authorRoome (+), Nigel
dc.contributor.authorde Haan, Job
dc.date.accessioned2017-12-02T14:42:27Z
dc.date.available2017-12-02T14:42:27Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4255
dc.description.abstractThe evaluation of the relationship with the customer and related benefits has become a key point for a company’s competitive advantage. The development of customer churn models has increased over the years. However, these models tend to be complex and used on demand, being developed every time the customer analysis is requested. The main contribution of this article is to demonstrate how a backtesting framework can be used for churn evaluation, enabling the validation and monitoring process for the generated churn models.
dc.language.isoen
dc.subjectStrategy
dc.titleResolving environmental and social conflicts - responsible innovation in small producers clusters in northern Vietnam
dc.title.alternativeA stakeholder approach to corporate social responsibility: Pressures, conflicts, reconciliation
vlerick.knowledgedomainStrategy
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentEGS
dc.identifier.vperid144964
dc.identifier.vperid144965
dc.identifier.vperid84174
dc.identifier.vperid144963
dc.identifier.vpubid4918


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