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dc.contributor.authorVerleye, Katrien
dc.contributor.authorGemmel, Paul
dc.contributor.authorRangarajan, Deva
dc.date.accessioned2017-12-02T14:42:30Z
dc.date.available2017-12-02T14:42:30Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4280
dc.language.isoen
dc.subjectCustomer Engagement Behavior
dc.titleWhy indirect customers deserve managers' attention: a quantitative and qualitative study on indirect customer engagement behavior
vlerick.conferencedate02/06/2011-05/06/2011
vlerick.conferencelocationNew York, United States
vlerick.conferencename12th Annual International Research Symposium on Service Excellence in Management
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentTOM
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35877
dc.identifier.vperid70957
dc.identifier.vperid107588
dc.identifier.vpubid4945


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