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dc.contributor.authorVerstreken, Sofie
dc.contributor.authorGoedertier, Frank
dc.contributor.authorGeskens, Kristof
dc.date.accessioned2017-12-02T14:42:47Z
dc.date.available2017-12-02T14:42:47Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4443
dc.language.isoen
dc.subjectConsumer Behaviour
dc.subjectBranding
dc.titleBranding & Consumer behaviour: why do consumers buy what, and for which reasons?
dc.identifier.journalBranding Inspiration Reports Series
dc.source.issue12 (October)
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid105764
dc.identifier.vperid50332
dc.identifier.vperid133424
dc.identifier.vpubid5302


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