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dc.contributor.authorFriedman, Michael
dc.contributor.authorSchillewaert, Niels
dc.date.accessioned2017-12-02T14:42:58Z
dc.date.available2017-12-02T14:42:58Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4552
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleOrder and quality effects in sequential monadic concept testing: methodological details matter in concept-testing practice
dc.identifier.journalJournal of Marketing Theory & Practice
dc.source.volume20
dc.source.issue4
dc.source.beginpage377
dc.source.endpage390
dc.source.numberofpages14
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typearticleArticle in academic journal - other
vlerick.vlerickdepartmentMKT
dc.identifier.vperid140647
dc.identifier.vperid35898
dc.identifier.vpubid5421


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