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dc.contributor.authorVerstreken, Sofie
dc.contributor.authorGoedertier, Frank
dc.date.accessioned2017-12-02T14:43:00Z
dc.date.available2017-12-02T14:43:00Z
dc.date.issued2011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4569
dc.language.isoen
dc.publisherVlerick Business School
dc.subjectMarketing & Sales
dc.titleBrand equity and KPI's: which metrics are needed to measure your brand's health?
dc.identifier.journalBranding Inspiration Report Series
dc.source.issue7
dc.source.numberofpages57
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vperid133424
dc.identifier.vpubid5439


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