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dc.contributor.authorElen, Maarten
dc.contributor.authorD'Heer, Evelien
dc.contributor.authorGeuens, Maggie
dc.contributor.authorVermeir, Iris
dc.date.accessioned2017-12-02T14:43:04Z
dc.date.available2017-12-02T14:43:04Z
dc.date.issued2013
dc.identifier.doi10.1016/j.jbusres.2011.12.011
dc.identifier.urihttp://hdl.handle.net/20.500.12127/4601
dc.description.abstractAttitudes and preferences do not always prove to be good predictors of actual behavior. Following the call for moderating variables to get a better idea of when and for whom attitude–behavior consistency exists, the current paper focuses on mood as a potential situational moderator. Results from three online studies demonstrate that (1) mood significantly affects attitude–behavior consistency, (2) not the decision style that mood activates (i.e., a deliberative style under negative mood versus an intuitive decision style under positive mood), but a fit in decision style respondents use during attitude formation and decision making underlies this mood effect, and (3) this mood effect holds for individuals who tend to experience their emotions intensively (i.e., high affect intensity individuals), but reverses for individuals who experience their emotions less intensively (i.e., low affect intensity individuals).
dc.language.isoen
dc.subjectMood
dc.subjectAttitude–behavior Consistency
dc.subjectDecision Style
dc.subjectFitting Processing Styles
dc.subjectAffect Intensity
dc.titleThe influence of mood on attitude-behavior consistency
dc.identifier.journalJournal of Business Research
dc.source.volume66
dc.source.issue7
dc.source.beginpage917
dc.source.endpage923
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleVlerick strategic journal article
vlerick.vlerickdepartmentMKT
dc.identifier.vperid162334
dc.identifier.vperid162333
dc.identifier.vperid51213
dc.identifier.vperid141328
dc.identifier.vpubid5476


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