Electricity from renewable energy sources - what target are we aiming for?
Publication typeConference Proceeding
BookProceedings of 7th Environmental Taxation Conference
MetadataShow full item record
AbstractPeople's self-regulatory focus may determine the effectiveness of stop-smoking campaigns. An experiment with 226 young smokers investigated the persuasiveness of different emotional appeals for different self-regulatory foci. A congruency effect emerges for attitude toward the advertisement and behavioral intentions: Young smokers with a promotion focus are more persuaded by sadness–joy than fear–relief campaigns, and the opposite is true for those with a prevention focus. As predicted by the regulatory relevancy principle, ad involvement mediates this effect.
Knowledge Domain/IndustrySpecial Industries : Energy
Operations & Supply Chain Management