• Login
    View Item 
    •   Vlerick Repository Home
    • Research Output
    • Research Reports
    • View Item
    •   Vlerick Repository Home
    • Research Output
    • Research Reports
    • View Item
    JavaScript is disabled for your browser. Some features of this site may not work without it.

    Browse

    All of Vlerick RepositoryCommunities & CollectionsPublication DateAuthorsTitlesSubjectsKnowledge Domain/IndustryThis CollectionPublication DateAuthorsTitlesSubjectsKnowledge Domain/Industry

    My Account

    LoginRegister

    Contact & Info

    ContactVlerick Journal ListOpen AccessVlerick Business School

    Statistics

    Display statistics

    Branding in the 21th century: how to benefit from e-WOM?

    • CSV
    • RefMan
    • EndNote
    • BibTex
    • RefWorks
    Author
    Verstreken, Sofie
    De Berti, Freya
    Goedertier, Frank
    Publication Year
    2012
    
    Metadata
    Show full item record
    Abstract
    While most network studies adopt a static view, we argue that corporate social networks are subject to endogenous dynamics of cognitive path dependence and self-reinforcing power relations. Over time, these dynamics drive corporate networks to become increasingly focused (i.e., more homogeneous, stable, and tightly knit). More focused networks induce organisations to perpetuate existing routines, at the expense of developing new capabilities. We examine the role of organisational structure in maintaining balanced, rather than focused, networks, so that business organisations can realise progressive and timely adjustments to their evolving environments. We develop a theoretical argument, illustrated with the divergent network adjustment patterns of two large, mature companies, suggesting that business organisations with the following structural antecedents are likely to maintain balanced networks: the concurrence of centralisation and decentralisation, a high degree of differentiation and an intermediate level of integration, and an intermediate degree of formalisation.
    Keyword
    Marketing & Sales, Branding
    Knowledge Domain/Industry
    Marketing & Sales
    Digital Transformation
    URI
    http://hdl.handle.net/20.500.12127/4693
    Collections
    Research Reports

    entitlement

     
    DSpace software (copyright © 2002 - 2022)  DuraSpace
    Quick Guide | Contact Us
    Open Repository is a service operated by 
    Atmire NV
     

    Export search results

    The export option will allow you to export the current search results of the entered query to a file. Different formats are available for download. To export the items, click on the button corresponding with the preferred download format.

    By default, clicking on the export buttons will result in a download of the allowed maximum amount of items.

    To select a subset of the search results, click "Selective Export" button and make a selection of the items you want to export. The amount of items that can be exported at once is similarly restricted as the full export.

    After making a selection, click one of the export format buttons. The amount of items that will be exported is indicated in the bubble next to export format.