• Investigating the strength of affectively and cognitively based attitudes

      Uyttersprot, Ineke; Vermeir, Iris; Geuens, Maggie (2011)
      Affectively based attitudes are often said to be stronger than cognitively based attitudes, supported by evidence indicating that affective attitudes are more accessible than cognitive attitudes. We argue that in terms of two other strength-related dimensions, certainty and knowledge, attitudes based on cognitive beliefs can be perceived as stronger than attitudes based on emotions.