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dc.contributor.authorJanssens, Wim
dc.contributor.authorGeuens, Maggie
dc.contributor.authorDe Pelsmacker, Patrick
dc.date.accessioned2017-12-02T14:52:58Z
dc.date.available2017-12-02T14:52:58Z
dc.date.issued2012
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5074
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleOnline advertising and congruency effects. It depends on how you look at it
dc.identifier.journalInternational Journal of Advertising
dc.source.volume31
dc.source.issue3
dc.source.beginpage579
dc.source.endpage604
vlerick.knowledgedomainMarketing & Sales
vlerick.typearticleJournal article with impact factor
vlerick.vlerickdepartmentMKT
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vperid180418
dc.identifier.vpubid6304


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