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dc.contributor.authorMuylle, Steve
dc.contributor.authorBasu, Amit
dc.date.accessioned2017-12-02T14:52:59Z
dc.date.available2017-12-02T14:52:59Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5079
dc.language.isoen
dc.subjectMarketing & Sales
dc.titleDigital Strategy at Merck Sharp & Dohme
dc.source.numberofpages11
dc.identifier.tcc315-044-1
vlerick.casepublishertcc
vlerick.knowledgedomainMarketing & Sales
vlerick.knowledgedomainDigital Transformation
vlerick.knowledgedomainSpecial Industries : Healthcare Management
vlerick.typecaseCase
vlerick.vlerickdepartmentMKT
dc.identifier.vperid62111
dc.identifier.vperid51471
dc.identifier.vpubid6311


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