An empirical study of the effectiveness of telepresence as a business meeting mode
Publication type
Journal article with impact factorPublication Year
2016Journal
Information Technology and ManagementPublication Volume
17Publication Issue
4Publication Begin page
323Publication End page
339
Metadata
Show full item recordAbstract
Telepresence is a technology that has emerged as a promising mode for conducting business meetings with distributed participants, since it enables an immersive lifelike experience. However, telepresence meetings are substantially more expensive than audio- and video-conferencing meetings. This paper examines the justification of using telepresence for meetings. Based on an extensive literature review, two research questions about the effectiveness of telepresence for achieving meeting objectives are formulated. These are then addressed in an empirical study consisting of two phases, conducted in a large multinational corporation in which telepresence is widely used. In Phase 1, a list of meeting objectives is compiled. In Phase 2, the effectiveness of telepresence is analyzed relative to audio-conferencing, video-conferencing, and face-to-face for these objectives, based on input from 392 meeting organizers. The results of the analysis indicate that although the effectiveness of telepresence is higher than the effectiveness of audio- and video-conferencing for several meeting objectives, it is not significantly different from the effectiveness of face-to-face for any objective.Keyword
Technology-enabled Distributed Meetings, Telepresence, Video-conferencing, Meeting Objectives, Communication Media EffectivenessKnowledge Domain/Industry
Marketing & Salesae974a485f413a2113503eed53cd6c53
10.1007/s10799-015-0221-9