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dc.contributor.authorGoedertier, Frank
dc.contributor.authorWeijters, Bert
dc.contributor.authorGorissen, Karen
dc.date.accessioned2017-12-02T14:53:19Z
dc.date.available2017-12-02T14:53:19Z
dc.date.issued2015
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5247
dc.language.isoen
dc.subjectMarketing & Sales
dc.subjectPricing
dc.subjectRetail & Consumer Goods
dc.titleThe influence of reference product prices on other price perceptions: Contrast and assimilation effects
vlerick.conferencedate26/05/2015-29/05/2015
vlerick.conferencelocationLouvain, Belgium
vlerick.conferencenameEMAC 2015 - 44th Annual Conference of the European Marketing Academy
vlerick.conferenceorganiserEuropean Marketing Acadmy
vlerick.knowledgedomainMarketing & Sales
vlerick.typeconfpresConference Presentation
vlerick.vlerickdepartmentMKT
dc.identifier.vperid50332
dc.identifier.vperid192511
dc.identifier.vperid43906
dc.identifier.vpubid6496


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