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dc.contributor.authorDe Pelsmacker, Patrick
dc.contributor.authorGeuens, Maggie
dc.contributor.authorAnckaert, Pascal
dc.date.accessioned2017-12-02T14:10:16Z
dc.date.available2017-12-02T14:10:16Z
dc.date.issued2001
dc.identifier.urihttp://hdl.handle.net/20.500.12127/525
dc.language.isonl
dc.publisherLead-In
dc.subjectBranding
dc.titleContext is the key: media-context en reclame-effectiviteit
dc.title.alternativeManagement Jaarboek 2001
dc.source.beginpage84
dc.source.endpage90
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typebookBook Chapter
vlerick.vlerickdepartmentMKT
dc.identifier.vperid35831
dc.identifier.vperid32045
dc.identifier.vperid51213
dc.identifier.vpubid554


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