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dc.contributor.authorBriers, Barbara
dc.contributor.authorPandelaere, Mario
dc.contributor.authorWarlop, Luk
dc.date.accessioned2017-12-02T14:53:28Z
dc.date.available2017-12-02T14:53:28Z
dc.date.issued2005
dc.identifier.urihttp://hdl.handle.net/20.500.12127/5318
dc.language.isoen
dc.subjectMarketing & Sales
dc.titlePositive testing in marketing interactions: how to increase cooperation or spending
vlerick.conferencedate24/05/2005-27/05/2005
vlerick.conferencelocationMilan, Italy
vlerick.conferencename34th European Marketing Academy (EMAC)
vlerick.knowledgedomainMarketing & Sales
vlerick.supervisor
vlerick.typeconfpresConference Proceeding
vlerick.vlerickdepartmentMKT
dc.identifier.vperid192584
dc.identifier.vperid193760
dc.identifier.vperid51527
dc.identifier.vpubid6572


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