Publication typeJournal article
JournalThe Journal of Financial Perspectives
Publication Begin page182
Publication End page187
MetadataShow full item record
AbstractA first step in better applying the new digital technologies currently at our disposal is understanding what creating digital value really means. To give digital a more precise focus, we have coined the “ExConomy” framework, which breaks down what digital entails into four realities: customer experience is value, experimentation is necessary, collaboration reshapes strategy and business models, and digital ecosystem platforms rule. This paper gives a presentation of these four realities and provides a tool for self- assessment of an organization's digital readiness.
Knowledge Domain/IndustryOperations & Supply Chain Management