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    The 7 Cs of Supply Chain Management: Practices for Profitable Growth

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    Publication type
    Journal article
    Author
    Vereecke, Ann
    Van Steendam, Tom
    Van den Broeke, Maud
    Publication Year
    2016
    Journal
    Journal of Marketing Development and Competitiveness
    Publication Volume
    10
    Publication Issue
    1
    Publication Begin page
    94
    Publication End page
    105
    
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    Abstract
    Companies increasingly realise that the strength of supply chain management not only lies in cost reductions and efficiency improvements, but also in driving profitable growth. We identify, based on the literature, the ‘7 Cs of supply chain management': Connect, Create, Customise, Coordinate, Consolidate, Collaborate and Contribute. These ‘7 Cs' are essential categories of supply chain practices that help companies grow by offering new, different, more and better products and services to (potentially new) markets. Case research in 16 European companies provided evidence of all except one practice (Contribute), thus illustrating the strategic importance of supply chain management.
    Keyword
    Operations & Supply Chain Management
    Knowledge Domain/Industry
    Operations & Supply Chain Management
    URI
    http://hdl.handle.net/20.500.12127/5430
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